Music Videos

Music Video 1.
Knock You Down. Keri Hilson ft Kanye West & NeYo.



In this video there is a female artist and two male artists who rap and sing. This is very similar to the artists and their music productions that we will use for are project.

The beginning of this video is very unconventional as it appears with the title and the artists names. As it shows Keri Hilsons name, the main artist first, the background fades to an ariel shot of her falling above a bed and the other artist names appear over the top in a bright green. It then fades into a midshot where we watch from the side of Keri Hilson fall down in slow motion. It then fades into a close up shot of Keri Hilson when she is led down. She has her eyes closed and then opens them and makes direct contact with the camera and the audience focus. As the music beat kicks in we see a shot of Kanye West who is looking down and looks up as he raps. We see a series of mid shots and close ups of Kanye West as he does some moves. During these series of shots we have a quick two shot of Keri Hilson holding Kanye West from behind. We also see the first shot that opened the video of the artist falling and then a low angle shot of Keri Hilson on that bed that we first saw and the window and the light that was in the two shot as she starts to sing.

Representations

My genre is RnB and contains a Male Rap artist and a Female RnB artist.
The common stereotypes for RnB artists are rich, have tattoos, involved in street crime, gangs, drugs.

Analysing Websites

Rihanna
http://rihannanow.com/index2.php

Rihannas main colour scheme for her website are silver and green. There is also a large silver / grey triangle centred in the middle of the screen which is outlined in a white. Infront of this triangle a series of images individually appear showing Rihanna in different outfits which also appear on her album covers. She is very centralised and looks very sexy and attracts the viewers. The Viewers attention also focuses on her new album that is promoted on her page and at the top of the page she has a playlist where viewers can listen to any of Rihannas song from her albums.
She has many links such as an 'about' page to find out about her, a 'store' page where you can purchase items and a 'tour' page etc.
Throughout her website, on all of her pages there is one image of her that stays at the left side of the page. She has a direct address to the audience and her stripey top clashes with the green, rain effect background.

Neyo
http://www.yearofthegentleman.com/

The main colours used on this website are browns and grey. They give a very dull and hidden effect.
There is a big main header at the top of the page with a photo Neyo against the brown background. The photo doesn’t show Neyo clearly however just shows the lower half of his face as he is shown tipping his hat forward in a smart outfit. This photo stands out and almost looks like he is looking down the page.

Also on the header there is a photo and caption advertising Neyo’s new album.
Just underneath the header there is a smaller header of links including blog, videos, photos, events and more.

There is not an enter page for his website however it is just a very busy layout. It contains videos of Neyo’s live performances, videos from the studio. It also shows two films that are out featuring three of Neyo’s new singles.
There is also a photo album of Neyo at the bottom of the page.

Down the right hand side of the page it has Neyo’s new video and also has links to the most popular videos, photos and blogs. This side of the page is more available for public comments and views as there is an Ustream (slideshow) of related videos and a Ustream chat for the viewers along with a membership access. There is a twitter link and link to Neyo’s profile so you can follow him.

This website is very busy looking but with all the videos and comments it doesn’t look as dull as I thought it was going to look when I first entered the website.

Codes & Conventions

Codes & Conventions Of An Album Cover For An R'n'B Artist:
Shots- Mid Shots, Two Shots, Closeups, High/Low Angle
Colours- Black & White, Golds, Red, Blue
Text- Artist Name, Album Title, Song Titles
Images - Artist, Logo
Props- Headphones, Microphone, Chair, Jewellery

Codes & Conventions Of A Website:
Shots: Closeup, Mid shot, Long Shot, Two Shot
Colours: Black & White, Red, Blue
Text: Hyperlinks, Artists Name, Advertising The Latest Album
Images: Of The Artist, Of The Latest Album

Codes And Conventions Of Advertisement Poster:
Shots: Closeup, Mid Shot, Long Shot, Two Shot
Colours: Black & White, Red, Blue
Text: Artist Name, Album Name, Details About Album
Images: Of Artist, Of The Album

Codes And Conventions of RnB Music Video:

Shots: Close up, Mid Shot, Long Shot, Two Shot, Low Angle - This makes the rapper look scary and in control.

Colours: Colourful, Black and white scene if there singing about love stories or flash backs.

Text: no text.

Editing: Jump And Straight cuts. Mainly jump cuts.

Codes And Conventions of Rap Music Video:

Shots: Close up, Mid shot, Long shot, Two Shot, Low Angle, Ariel Shot.

Colours: Black & White, High contrast in colours.

Text: No Text

Editing: Very snappy film, switch between shots very quickly. Jump and straight cuts. Mainly Straight cuts

Cast: Mainly male. Gangs and gangster's

Props: Fire, Guns, Knifes, Jewerlly - living the high life.

Album Covers

Album Cover 1. Rihanna
There is a long shot of Rihanna who is posing and leaning across the front cover. She is in a white dress which could convey her innocence however the dark shadows behind her body show a darker side as if she is hiding something. This can relate to the title, 'good girl gone bad'. Although the colours are in black and white we can still see that the way she is posing shows alot of flesh and and she looks very seductive. She looks straight at the consumer giving direct address and makes it more personal. The lighting behind her body is darker and there is light which highlights the front side down her body. Overall the cover is quite minimal so the image of Rihanna is the main focus.



Album Cover 2. Lily Allen
There is a mid shot of Lily Allen who stands out on the front cover infront of the busy background and seems to be posing on a push bike. The push bike, like the rest of the background is dull colours with patterns and shapes and has a more lively and cartoon effect. The title of the album is set to look like in the background of the picture effect created and is in bold red writing to stand out. Her name is positioned in bold slanted writing oulined in a white and almost looks like a speech bubble. Lily allen is portrayed to look feminine in her dress and dramatic jewellery but looks more bolder sat on a bike which isnt very lady like.

Album Cover 3. Leona Lewis This is a close up of Leona and she takes up the whole of the front cover. She has a lot of light on her face and big curly hair. She wears subtle makeup and outlines her eyes, looking very feminine. She looks straight at the consumer giving direct address. At the bottom it gives the name of the album cover, 'spirit' and by the shades around her eyes they look innocent and deep.

Album 4. Mario This is a close up of Mario which takes up the cover. In this photo Mario is wearing white which could be symbolising his wealth,as he seems to be wearing a jacket / shirt with a black tie. By the way he is positioned, his hands are up against his face. By wearing dark shades it seems to be he is hiding behind them & makes the viewers curious. The main colors used are white, and then his name is clearly highlighted in a bold yellow. The name of his album is not so clear as it is white and smaller than his name but still visible. This cover is simple but inviting as we are attracted by the positioning and curiousity.

Practical Production

A promotion package for the release of an album, to include a music promo video, together with two of the following three option:

1. A website homepage for the band.
2. A cover for its release on DVD.
3. A magazine advertisement for the DVD.


Course Work Research[1]

A magazine advertisement for the CD

Release Date
Where it is available from
Photo of Artist / Band
Name of CD
Photo of CD

A cover for its release on CD

Female
Male
Colour
Style
Song Title
Effects
Artisit / Group Name
Album Name

A website homepage for the band

Calender
Tour Dates
Games
Music Video
Online Shop
Photo Gallery
Biographies
Hyperlinks
Downloads
Interview
Female Bands
Upcoming Albums

This is Kayla and Kayleigh ;)
We will be working together to create a music video, cd cover and a magazine advertisement.

This is Mike, who features in the song 'Little Young Girl' along with the main singer Storm. We intend to use this song or other of his own music productions for our project.