Evaluation. Q3.

In what ways does your media product use, develop or challenge forms & conventions of real media products?

Album Cover:

Use:
- Close up of artist, takes up nearly whole front cover
- Eye contact with audience
- Bigger name, Little title

Challenges:
We were going to challenge the album cover with a different photo of the artist, it was a faded out colour and she didn’t have eye contact with the audience as she was looking away. We chose not to use this photo as we did not want to challenge those conventions.

We did challenge the conventions of the colour of the album cover, inspired by Beyonce & Lady GaGa we decided to do have a black & white album cover.


Magazine Advertisement:

Use:
- We have used a similar image used to the one in Cheryl Cole’s ‘3 words’ advertisement.
- They both have direct eye contact with the audience and have the same body style both showing the top of there arm.
- We think the black and white effect on Cheryl’s worked well so we decided to use it as well.

Challenge:
- The colour we have used on ours makes it more unique and more interesting for a advertisement.
- We have kept our image more simple and her arm is covered up. On cheryl's her image stands out with a big flower hat and her shoulder is on show.


Music Video:

Use: We used conventions by having narrative and performing shots during are video, we also had mixed. We had conventional dancing, jewellery & clothing.

We used the same style of costume throughout the video & used jewellery & dancing to portray the RnB genre.

Challenge: We challenged conventions by having the whole video in black & white.

These are screenshots of music videos that are similar to ours although not in black white. Some of our dance moves that we use are from what we were inspired by in Cassie's music video. Other clips are what we found from Moulin Rouge, Christina Aguleria & Beyonce. We analysed these artists and there videos which inspired us.

Final Project

Magazine Advertisement

Album Cover

Inside Page 1

Inside Page 2

Inside Page 3

Our main blog is where we follow each other & get fans to leave feedback.

We have also created our own Facebook page where there is a easy link to our Music Video to recieve feedback, like the other pages & we keep people updated on our Twitter page.

All of these pages have very similar ways of updating people & recieving feedback.

Storyboard

Questionnaire - Audience Feedback

Audience Feedback

We used our Facebook page to recieve feedback from our fans & anonomous users.

Questionnaire

Questionnaire - Audience Feedback

Rate out of 5
5 - being the highest.

How would you rate the story line?
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How would you rate the use of camera shots?
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Does it look like a R&B music video?
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Variety of shot types?
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Holding a shot steady where appropriate?
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Framing a shot, including and excluding elements as appropriate?
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5.

Using a variety of shot distances and angles?
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Selecting mis-en-scene including colour, figure, lighting, objects and setting where appropriate?
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Editing so meaning is apparent?
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Using effects selectively and appropriately?
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Overall, how would you rate the music video out of 5?
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